Many people have visceral reactions to waste and a desire to help. We just needed a way to connect these and give people an EASY way to TAKE ACTION. That’s the core of the food rescue model. It’s not a unique idea. What is different is that we decided to actually DO IT. We all have ideas, and some of them are so seemingly simple “it can’t possibly work” or “someone already did it.” But our world is in an era where everyone really needs to work together. This cannot be underscored enough. So – make your ideas happen. Now is the time.